Digital Design: Injecting personality into a well-loved tech brand
While many people's initial response to being a designer for an online electronics site might be "how creative can you be?" - I think you can get as creative as you like and have a little fun with the customer journey and this is how...
A quote used on the "about us" page to add some colour and reflect the "personality" of the reincarnated brand
Left: a "motherboard" used on the 404 page - a fun way to redirect customers when faced with a missing page
Right: a fun "help centre" playing on the maplin logo for the help desk and corresponding marketing
A clear infographic for the CCTV installation page detailing the differences between the 3 types of CCTV camera and the required type of installation suitable for the customer
Clean, rounded icons designed to represent each category and main category across the website. An effective method of directing customers to products on a category level without showing specific brands. They were used across the website in grey, white and a blue/green gradient.
