The campaign ran to launch SS22 and was supported across all channels, of which I worked on digital touch points, including landing pages, emails, creative for digital marketing which included video editing.
Email designs across ladies and kids, highlighting key categories while showcasing the shoot.
Joshua Tree Campaign Videos
As part of the Joshua Tree campaign, I was required to edit 2x versions of a ladies video focussing on dresses and 2x versions of a children's video highlighting beach & swimwear to be run as a test against each other across Facebook & Instagram, the test being chill vs. upbeat in footage & music - and the ends results are below.
These were also displayed in the store windows and till screens at White City and digital screens in Bluewater.
Women's dresses
Children's Beach