Redesign of the Editorial hub to allow for a more modular and formulated approach for all teams involved in content and build, separating out the 3 main focuses of the hub and templating each to suit the requirements while considering optimal solutions for SEO, backlinks and commerciality.
Worked cross-functionally with UX, content production, graphic design and SEO teams, running workshops and run-throughs to find the best approach for each team within the business while considering the overall customer journey and overall user experience.
Editorial hub landing page - corresponding with product drops
Hub content page tailored for trend, styling and interview content: